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Marketing Management


Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm's marketing strategy.

 
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Africare/Uganda Uganda Food Security Initiative

By: Katie Schenk

Excerpt: The Uganda Food Security Initiative Project ? phase two (UFSI-II) is a four and three-quarter year (57 month) USAID-funded Title II development activity program, implemented by Africare Uganda. The project was initiated in January 2002 and is scheduled ...

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World Health Organization : Year 1993 ; World Health Organization,...

By: J. Alarcon

Medical Reference Publication

1. Introduction Since its inception in 1987, WHO'S Global Programme on AIDS (GPA) has gathered epidemiological data from around the world in order to learn more about the extent of HIV infection and AIDS and the routes and determinants of HIV transmission. It has also supported governments worldwide in establishing national AIDS prevention and care programmes to work with nongovernmental and international organizations on curtailing the spread of HIV and providing care f...

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Suborbital Reusable Launch Vehicles and Emerging Markets

By: Federal Aviation Administration

Excerpt: The Federal Aviation Administration?s Office of Commercial Space Transportation (FAA/AST) licenses and regulates U.S. commercial space launch and reentry activity, as well as the operation of non-federal launch and reentry sites, as authorized by Executive Order 12465 and Title 49 United States Code, Subtitle IX, Chapter 701 (formerly the Commercial Space Launch Act). FAA/AST?s mission is to ensure public health and safety and the safety of property while protec...

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Trac - Safe

By: Department of Health and Human Services

This document contains basic information about tractor overtums and methods for decreasing overturn injuries and fatalities .

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Census 2000 Testing, Experimentation, And Evaluation Program

By: U.S. Census Bureau Department

Statistical Reference Document

Introduction: In their final report on the design of Census 2000, the Commerce Secretary?s 2000 Census Advisory Committee concluded: ?What everyone wants is as simple as A-B-C ... A Better Census.? But how will we know if we achieve a better census in 2000, and how will we build a better one for 2010? An important source for answering these questions will be the Census 2000 Testing, Experimentation, and Evaluation Program. Besides being used to assess Census 2000, this p...

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Census 2000 Testing, Experimentation, And Evaluation Program

By: U.S. Census Bureau Department

Statistical Reference Document

Excerpt: In their final report on the design of Census 2000, the Commerce Secretary?s 2000 Census Advisory Committee concluded: ?What everyone wants is as simple as A-B-C ... A Better Census.? But how will we know if we achieve a better census in 2000, and how will we build a better one for 2010? An important source for answering these questions will be the Census 2000 Testing, Experimentation, and Evaluation Program. Besides being used to assess Census 2000, this progra...

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